The Rolex GMT-Master II ref. 116759SARU, often referred to as the "Diamond Pepsi," occupies a unique space in the horological world. Released in 2007 as a follow-up to the original gem-set Pepsi model, this white gold masterpiece showcases Rolex's unparalleled craftsmanship and its commitment to pushing the boundaries of luxury watchmaking. Its dazzling diamond-set case and iconic split-color bezel, a vibrant combination of red and blue, instantly command attention. This article will explore the Diamond Pepsi in detail, delving into its history, its place within the broader context of Rolex GMT-Master II models, and the current market dynamics surrounding it, addressing key search terms such as "Rolex GMT Pepsi discontinued," "Rolex GMT Pepsi 2020," "Rolex GMT Pepsi for sale," "Rolex Pepsi 2021 price," "Rolex GMT Pepsi holes," "Rolex Pepsi price chart," "Rolex GMT Pepsi diamond bezel," and "Rolex Pepsi 3285 release date."
The Genesis of the Pepsi Bezel and its Diamond-Encrusted Evolution:
The story of the Pepsi GMT-Master II begins long before 2007. The original GMT-Master, introduced in the 1950s, was designed in collaboration with Pan Am to assist pilots in tracking multiple time zones. The iconic "Pepsi" bezel, with its contrasting red and blue 24-hour graduations, quickly became synonymous with the model, reflecting the airline's branding and offering an instantly recognizable aesthetic. This color scheme, reminiscent of the Pepsi-Cola logo, cemented its place in watchmaking history.
Over the decades, Rolex refined the GMT-Master II, introducing numerous variations. However, the addition of diamonds represented a significant leap into the realm of high jewelry. The original gem-set Pepsi models paved the way for the ref. 116759SARU, pushing the boundaries of luxury and showcasing Rolex's mastery in combining horological precision with opulent embellishments. The 116759SARU, in particular, stands out due to its use of 18k white gold, a metal that beautifully complements the sparkling diamonds and the vibrant colors of the bezel.
Rolex GMT Pepsi Discontinued:
While the specific ref. 116759SARU is no longer in production, signifying it as a "discontinued" model, this doesn't diminish its desirability. Discontinued Rolex models often appreciate significantly in value, driven by their rarity and collector appeal. This is particularly true for limited-edition pieces or those with unique features like the diamond-set bezel of the 116759SARU. The discontinuation contributes significantly to the high prices commanded by these watches on the secondary market.
Rolex GMT Pepsi 2020 and Beyond: Market Trends and Pricing:
The Rolex GMT-Master II Pepsi bezel has seen a resurgence in popularity in recent years. The 2020 release of the updated ref. 126710BLRO, featuring a Jubilee bracelet, further fueled this demand. While not diamond-set, this model's popularity highlights the enduring appeal of the Pepsi bezel. Looking at "Rolex GMT Pepsi 2020" searches reflects this market surge. The prices of both the newer models and pre-owned examples, including those from previous years, have skyrocketed, often exceeding their original retail prices considerably.
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